This is a brand designed to fit all bodies and all people. We want to make you feel confident and sexy every, single, day.
Our products are hand-designed and made from start to finish, with all of you in mind. Our goal is for you to put on our underwear with purpose, not just as an afterthought.
What our fans have to say
I want to say I love DluxWare, especially the boxer briefs. They are super comfortable and the styles are very innovative
“I love the underwear DLUXWARE creates. I feel sexy and masculine when I wear them. I also love the use of playful patterns in the designs. The innovative pieces created are fun and provocative, love them!”
DLUXWARE is not only unique, vibrant, and sexy - it makes me feel comfortable in my own skin.
Inspire and let yourself be inspired, from one unique fashion to another.
Handmade jock underwear designed and crafted in Hillcrest, San Diego—uniting body-enhancing fit, premium materials, and LGBTQ+ proud styling. Built for athletes, nightlife, and everyday confidence.
Unlike mass-produced underwear, each DluxWare jock is handcrafted with premium textiles, custom contouring, and design lines that flatter your physique and feel incredible against your skin.
Rooted in the heart of LGBTQ+ culture, Hillcrest is our home and inspiration. Every pair supports local artisans, ethical production, and a community that celebrates confidence and self-expression.
With DluxWare, you’re not just buying underwear—you’re investing in quality, comfort, and personal expression.
Prefer browsing first? Explore our latest drops and limited editions.
Don’t settle for generic underwear. Choose DluxWare—where fit, comfort, and style meet desire.
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